A domino is a small rectangular wooden or plastic block, the face of which is divided into two square parts and marked with an arrangement of spots resembling those on dice. There are 28 such pieces in a standard set of dominoes. Each domino is usually twice as long as it is wide. A domino with a single number on one half of its face is called a double, while a domino with a different number on each half is a combination.
Dominoes are among the oldest tools for game play, allowing for a wide variety of games that test everything from coordination to math skills. While most games involve emptying one’s hand or blocking opponents’ plays, scoring games such as bergen and muggins use a domino’s pips (spots) to determine points. Some games duplicate card games, while others help children learn numbers.
The word domino is also a metaphor for a chain reaction, as in the phrase “the domino effect,” which describes a sequence of events that starts with a small action and leads to much larger–and sometimes dramatic–consequences. In this way, dominoes are a symbol of fate and the future, as the next piece in the chain can dramatically alter the outcome.
Hevesh, a young woman who goes by the online name Hevesh5, has developed into a professional domino artist who creates impressive domino setups for movies, TV shows, and even events like an album launch for Katy Perry. She has a YouTube channel with more than 2 million subscribers, and she’s helped set the Guinness World Record for most dominoes toppled in a circle: 76,017. Her largest domino designs can take several nail-biting minutes to fall.
In addition to creating stunning domino artwork, Hevesh has used her talent and creativity to develop a range of unique and innovative ways for Domino’s customers to order pizza. In the past, people could call Domino’s using a phone, email or fax, but now, they can simply text an emoji or use devices like Amazon Echo to place their order. And when it comes to delivery, Hevesh and her team are not afraid of taking risks.
As the company continues to expand internationally, Hevesh has also worked with crowd-sourced designers to create a cool Domino’s delivery car that looks like a cross between a Chevy Spark and the Batmobile. Earlier this year, Domino’s announced it would open its first location in Italy.
Domino’s has long been a favorite of late-night comedians, but its founder and CEO, Dave Doyle, is not a man afraid to push the envelope. In 2010, when Doyle became CEO of Domino’s, the pizza chain was languishing with slow growth and a lame stock price. Since then, Domino’s has rocketed to the top of the pizza industry and a favorite of CNBC’s stock pickers. Its recent growth has been the result of a bold strategy that focuses on innovation as well as marketing and delivery. Its delivery drivers are now equipped with scooters that let them zip through busy city streets, and the chain has partnered with Uber to offer customers more convenient pickup and dropoff options.